SMS API for businesses

Send SMS with one API call

Allora SMS is a simple, reliable SMS API. Register as a merchant, grab an API token and start sending OTPs, alerts and notifications in minutes.

No credit card required · Cancel any time

curl -X POST https://ms.cartela-bingo.com/api/v1/sms/send \
  -H "Authorization: Bearer alr_your_token" \
  -H "Content-Type: application/json" \
  -d '{
    "to": "+251911223344",
    "message": "Your code is 482913"
  }'

Everything you need to ship messaging

From your first test message to production volume.

One simple API

A single authenticated POST sends one message or a hundred. JSON in, JSON out, with clear error codes.

Local, reliable delivery

Messages are delivered through local mobile numbers, so they arrive like a normal text from a number your customers recognise.

Delivery & inbound events

Track every message from queued to delivered, and receive replies from your customers in your dashboard.

Webhooks

Point delivery and inbound events at your own endpoint with a signed secret for verification.

Isolated by design

Every merchant sees only their own messages, webhooks and tokens. Tokens are stored hashed and shown once.

Built-in test ground

Fire real requests from the playground, inspect the response and copy the matching cURL before you write any code.

Live in three steps

  1. 1

    Create your account

    Register in under a minute. Your free trial is set up automatically.

  2. 2

    Generate an API token

    Create a named token in the dashboard. Revoke it any time without touching your code.

  3. 3

    Send your first SMS

    Call the API or use the playground. Watch delivery status update in real time.

Simple, predictable pricing

Pick a plan that fits your volume. Upgrade or downgrade whenever you like.

Starter

For small shops sending alerts and OTPs.

499 ETB / month
  • 2,000 SMS / month
  • 3 API tokens
  • Delivery webhooks
Get started
Most popular
Business

For growing teams with steady volume.

1,999 ETB / month
  • 15,000 SMS / month
  • 10 API tokens
  • Delivery webhooks
  • Priority support
Get started
Enterprise

High volume with dedicated capacity.

7,999 ETB / month
  • 100,000 SMS / month
  • 50 API tokens
  • Delivery webhooks
  • Dedicated support
Get started

Every account starts with a free trial. Compare plans

Frequently asked questions

Do I need any hardware or a SIM?+

No. We take care of delivery. You only need an API token to start sending.

What can I send on the free trial?+

Trial accounts send our default test message (Test123) so you can verify your integration end to end. Choose a plan to send your own content.

What happens when I reach my monthly quota?+

The API returns a quota_exceeded error with your remaining balance. Upgrade your plan any time to continue immediately.

How are my API tokens protected?+

Only a one-way hash of each token is stored. The full token is shown once at creation, and revoking it takes effect instantly.

Can I try before paying?+

Yes. Every new account starts on a free trial with a small SMS quota, no card required.

How do I pay?+

Pick a plan, choose a payment method such as Telebirr or a bank, transfer the amount and submit your transaction reference. We activate your plan once it is confirmed.

Ready to send your first message?

Create a merchant account, get your API token and send an SMS from the playground in minutes.

Create your account